BRANDING/REBRANDINGAdobe Illustrator + Adobe Photoshop
When working with KOLs, many different mediums and needs arise, from masthead designs to producing a video, these jobs were interesting with the diversity social mediums and styles. I’ve learned that adaptability is important and versatility in methods and skills are required to achieve different kind of outcomes.
While I am working on visuals, the challenge comes mostly in the form of finding how to reconcile these KOLs personal brand and aesthetics with their client’s brand and guidelines.
Project: Krison Sum
-
Project: Krison Sum -
Custom Wordmark
@krisonsum - a fashion influencer and medical student, reached out to ask for a masthead design to match the new aesthetics for his new cinematic style videos, starting with his Rimowa Collaboration.
The final design is a custom font for him inspired by both his design inspirations & his secret love for architecture.
Project: Crush Media
-
Project: Crush Media -
Custom Wordmark
Crush Media: A new social media company who were for a logo and identity, Crush wanted movement and motion to be translated in a modern and edgy manner.
Here, you’ll see everything from the first brand proposal through to their letter head designs.
After two rounds of revisions, Crush chose this as their final logo to depict their brand in motion.
For easy usage of the font, I customised the overlay effect and manipulated the word to maintain a consistent height throughout while not losing a balanced and proper formed 3D motion effect.
Project: Something About Colour
-
Project: Something About Colour -
Custom Word & Logo Mark
@aikenchia - a Singapore lifestyle influencer. From producing to designing Supers for his videos, we have worked with many clients together to bring engaging content and visuals. Because he is an exceptional host, the greatest challenge in most of the motion graphics comes in having to blend with the content and not over power or clash with the other visuals and audio content.
