Adobe Illustrator
Crush Media: A new social media company who were for a logo and identity, Crush wanted movement and motion to be translated in a modern and edgy manner.
Here, you’ll see everything from the first brand proposal through to their letter head designs.
After two rounds of revisions, Crush chose this as their final logo to depict their brand in motion.
For easy usage of the font, I customised the overlay effect and manipulated the word to maintain a consistent height throughout while not losing a balanced and proper formed 3D motion effect.
After the logo has been established, we moved on to designing other possible print assets, primarily business cards and letter heads.
