Visuals for kols
Adobe Illustrator + Adobe Photoshop + Aftereffects
When working with KOLs, many different mediums and needs arise, from masthead designs to producing a video, these jobs were interesting with the diversity social mediums and styles. I’ve learned that adaptability is important and versatility in methods and skills are required to achieve different kind of outcomes.
While I am working on visuals, the challenge comes mostly in the form of finding how to reconcile these KOLs personal brand and aesthetics with their client’s brand and guidelines.
Adobe Illustrator
@krisonsum - a fashion influencer and medical student, reached out to ask for a masthead design to match the new aesthetics for his new cinematic style videos, starting with his Rimowa Collaboration.
The final design is a custom font for him inspired by both his design inspirations & his secret love for architecture.
AIKEN CHIA
Adobe Illustrator + Adobe Photoshop + Adobe After Effects
@aikenchia - a Singapore lifestyle influencer. From producing to designing Supers for his videos, we have worked with many clients together to bring engaging content and visuals. Because he is an exceptional host, the greatest challenge in most of the motion graphics comes in having to blend with the content and not over power or clash with the other visuals and audio content.
Selected bleep screens + Bird Paradise Singapore + UOB Bank supers for Instagram Reels
HYUNDAI &
CARRY-ON
Together with Aiken and his DP, we decided to create a self funded travel series: Carry-On.
One of the clients we worked with is Hyundai and for this particular episode my additional role, on top of producing, was to include and blend their aesthetics with ours.
Also, the brand identity of Carry-on was created with Aiken’s target audience in mind - young Singaporean adults who consumes a lot of Local youtube content.
